Title

Definition

Fashion Application

Attention Allocation

The process by which clothing with bold patterns or colors captures and directs focus.

Attention allocation plays a crucial role in consumer choices. Sustainable fashion brands need to effectively capture consumer attention through visually appealing and informative marketing that highlights their eco-friendly practices and ethical sourcing.

Body Schema

The subconscious map of one’s body that adapts to clothing and accessories, such as hats or shoes.

Understanding body schema is crucial for designing comfortable and functional sustainable clothing that allows for ease of movement and adapts to the wearer's body shape and size, minimizing waste from ill-fitting garments.

Decision Fatigue

The mental exhaustion caused by repeatedly choosing outfits, impacting cognitive resources.

Decision fatigue can impact consumer choices, making it difficult to evaluate the environmental and social impact of different clothing options. Sustainable fashion brands can simplify the decision-making process by offering clear and concise information about their sustainability credentials.

Enclothed Cognition

The influence of clothing on a person's psychological processes and behavior.

Enclothed cognition can be leveraged to promote sustainable behavior. Wearing sustainable clothing can enhance feelings of environmental responsibility and encourage consumers to make more conscious choices in their daily lives.

Emotional Regulation

The ability to manage emotions influenced by the comfort or aesthetics of clothing.

Emotional regulation influences consumer choices. Sustainable fashion brands can evoke positive emotions, such as joy and contentment, through their designs and messaging, encouraging consumers to make sustainable choices.

Ergonomic Adaptation

The mental and physical adjustments to clothing that enhance comfort and functionality.

Ergonomic adaptation is essential for creating long-lasting, durable, and comfortable sustainable clothing that minimizes the need for frequent replacements and reduces waste.

First Impressions

Initial judgments made about a person based on their clothing within seconds of interaction.

First impressions play a significant role in social interactions. Sustainable fashion can be used to convey positive first impressions, signaling environmental consciousness and a sense of personal style.

Habituation

Reduced response to repeated exposure to specific clothing styles or colors.

Habituation can influence consumer preferences. Sustainable fashion brands need to continuously innovate and introduce new designs to maintain consumer interest and avoid habituation.

Identity Signaling

The use of clothing to convey information about one’s personality or social group.

Identity signaling is a powerful motivator for consumer choices. Sustainable fashion can be used to signal environmental awareness, social responsibility, and personal values.

Implicit Bias

Unconscious attitudes formed based on clothing, such as stereotypes related to uniforms or cultural attire.

Implicit biases can influence consumer perceptions of sustainable fashion. For example, some consumers may associate sustainable fashion with being less stylish or more expensive.

Memory Encoding

The way clothing can serve as a cue to remember events or individuals.

Memory encoding plays a crucial role in consumer recall of sustainable fashion brands. Brands can enhance memory encoding through memorable marketing campaigns and unique design features.

Neuroaesthetics

The study of how the brain perceives beauty in clothing and design elements.

Neuroaesthetics can be applied to understand how consumers perceive the aesthetic qualities of sustainable fashion and how these perceptions influence their purchasing decisions.

Object Affordance

The functionality and usability of clothing items, such as pockets or buttons, perceived by the wearer.

Understanding object affordance is crucial for designing sustainable clothing that is easy to care for, repair, and reuse, maximizing its lifespan and minimizing waste.

Perceptual Salience

The prominence of specific clothing features that affect how they are noticed and interpreted.

Perceptual salience can be used to draw attention to the sustainability features of clothing, such as recycled materials, fair trade certifications, and ethical production practices.

Self-Schema

The mental structure that organizes beliefs about oneself, including how clothing reflects self-identity.

Self-schema influences consumer choices. Sustainable fashion can be used to align with consumers' self-perceptions and values, such as environmental consciousness and social responsibility.

Social Cognition

The study of how clothing influences the understanding of social roles and relationships.

Social cognition plays a crucial role in consumer behavior. Consumers are influenced by social norms and peer pressure when making fashion choices, including decisions about sustainability.

Spatial Perception

The way clothing, like heels or wide shoulders, alters the perception of space and posture.

Spatial perception is essential for designing clothing that fits well and moves comfortably. It also plays a role in how consumers perceive and appreciate the aesthetic qualities of clothing.

Symbolic Interactionism

How clothing serves as a symbol in social interactions, affecting perceptions and behaviors.

Symbolic interactionism highlights the social meanings associated with clothing. Sustainable fashion can be used to convey symbolic meanings, such as social and environmental consciousness.

Thermoregulation Perception

Awareness of temperature changes influenced by the material or fit of clothing.

Thermoregulation is crucial for designing comfortable and functional sustainable clothing that can adapt to changing environmental conditions and keep the wearer comfortable.

Visual Attention

The cognitive focus directed at clothing elements like patterns, logos, or textures.

Visual attention is crucial for capturing consumer interest and communicating the sustainability features of clothing through visual cues, such as labels, certifications, and design elements.